Job Title: Paid Media Buyer
Location: Fully-Remote (Work from Home), 9 AM – 6 PM EST
Key Responsibilities:
Campaign Management
As a Paid Media Buyer, you will take the lead on managing and optimizing various advertising campaigns across platforms such as Instagram, LinkedIn, Google, Meta, Pinterest and Amazon. The main focus will be on lead generation, lead conversion and customer acquisition. Your ability to create high-performing campaigns will play a significant role in driving results for our clients.
Strategy Development
Your role will involve designing and implementing comprehensive paid media strategies that are aligned with our clients’ marketing objectives. You’ll also focus on targeting the right audience segments, ensuring the highest impact and relevance for the campaigns.
Performance Analysis and A/B Testing
A critical part of your role will be to regularly monitor and analyze the effectiveness of the campaigns. Conducting A/B testing will help refine strategies, ensuring that they perform optimally and consistently improve over time.
CRM and CMS Management
You will be required to utilize tools such as HubSpot, Salesforce and ClickUp to assist in marketing operations. Managing these tools effectively will help streamline workflows and ensure smoother campaign execution and reporting.
Analytics and Reporting
With your advanced knowledge of Google Analytics, you will be responsible for monitoring, tracking and reporting on the performance of campaigns. Your insights will play a pivotal role in informing strategy adjustments and optimizations.
Budget Management
Managing and allocating campaign budgets will be another essential part of your duties. You’ll need to ensure that campaign investments are optimized to generate maximum return on investment (ROI).
Ad Creatives and Copywriting
You will be tasked with developing compelling ad creatives and crafting persuasive copy that resonates with target audiences. Your creativity will directly contribute to the overall effectiveness of each campaign.
Diverse Campaign Strategy Experience
Your experience in developing and implementing various campaign strategies, including B2B, B2C, DTC and lead generation campaigns, will be crucial. You will need to apply a wide range of approaches depending on client needs, ensuring that each campaign aligns with business objectives.
What Success Looks Like:
Lead Generation Efficiency
Successful Paid Media Buyers will have a proven track record of delivering targeted campaigns that significantly improve both the quality and quantity of leads. Your expertise in crafting and managing these campaigns will make a noticeable impact on client results.
Campaign Optimization
Through a combination of rigorous analysis and A/B testing, you’ll continuously refine your advertising strategies. This ensures that each campaign maximizes ROI and meets or exceeds performance expectations.
Strategic Contribution
Success in this role also means contributing valuable insights to improve campaign targeting and effectiveness. You will be seen as a strategic asset to both the team and the clients, driving enhanced results through thoughtful contributions.
Qualifications:
Proven Experience
You should have at least 3-5 years of paid media management experience, with a significant portion of that time spent working with U.S.-based clients. Your ability to navigate the complexities of digital marketing for diverse audiences will be critical to your success in this role.
Platform Expertise
You must possess extensive experience in managing and optimizing campaigns on platforms such as LinkedIn, Instagram, Google Ads, Meta, Pinterest and Amazon. Your familiarity with these platforms should enable you to drive success in various campaigns.
Analytical Proficiency
Being proficient in campaign analysis and A/B testing is essential. You will need to use data-driven insights to make informed decisions, refine strategies and consistently improve campaign outcomes.
Technical Skills
In addition to campaign management, you’ll be required to have knowledge of tools such as HubSpot, Salesforce, ClickUp and Google Analytics. These technical skills will help you manage operations, reporting and data analysis efficiently.
Communication Skills
Strong communication skills are vital to this role. You’ll need to effectively collaborate with internal teams and clearly report on campaign progress, providing valuable updates to stakeholders.
Creative Skills
Your experience in designing ad creatives and crafting compelling ad copy is equally important. You’ll need to combine creativity with data-driven insights to produce campaigns that resonate with the target audience.
Strategic Experience
Proven experience in developing and executing a wide range of campaign strategies, including B2B, B2C, DTC and lead generation campaigns, is required. You must be able to tailor these strategies based on specific client objectives.
What We’re Looking For:
We are searching for dynamic individuals who are results-driven, digitally savvy and experienced in managing complex advertising campaigns. As a Paid Media Buyer, your ability to impact our clients’ success is immense. If you excel in campaign management, have a passion for digital marketing and are motivated by driving results, we’d love to hear from you.
This role offers you the opportunity to work with a diverse range of clients, offering room for innovation and the chance to make significant contributions to their growth.
Application Process:
To apply for this exciting role, please follow these steps:
- Fill in the Application Form
Complete the necessary information to give us an overview of your skills and experience. - Record a Video Showcasing Your Skill Sets
Submit a video that highlights your expertise in paid media buying. In this video, demonstrate how your skills have driven results for past campaigns and share insights on how you approach strategy development and campaign optimization.
Why Join Us?
Joining our team means becoming part of an environment that encourages creativity, collaboration and continuous improvement. Our goal is to provide clients with top-tier results through innovative paid media strategies and we believe our success is rooted in the expertise and dedication of our team members.
As a Paid Media Buyer in our company, you’ll enjoy the freedom of working remotely, the opportunity to manage campaigns across a wide variety of platforms and the ability to make a direct impact on client success. Your role will be crucial in helping businesses achieve their marketing and growth objectives.
This is not just another job-it’s an opportunity to showcase your talents, improve your skills and contribute to a thriving company dedicated to digital excellence. We value the unique perspective each individual brings and we’re committed to fostering a positive and inclusive work culture.